Hi! I’m Stefani Pollack. I’m a full-time writer, recipe developer, and entrepreneur. My roots are in New York but I’ve lived in St. Louis, Missouri long enough to call it home.
Cupcake Project began in 2007 as my journey to master the cupcake (for the full story, see my post about the nine month adventure preparing to bake cupcakes for my friends’ wedding). Now, the blog is about so much more than cupcakes. I share easy to follow recipes for cupcakes, cookies, pies, ice cream, candy, cocktails and more!
I’m honored that my recipes and story are regularly featured in major publications.
– Sam Dean of Bon Appétit
– Rachel Mount Hofstetter of Reader’s Digest
– Elie Aryouth of FoodBeast
– Huffington Post
– Susan Keefe of Trend Hunter
– John Farrier of Neatorama
I have written features for Paula Dean, Parade Magazine, AllRecipes Magazine, and Fine Cooking Magazine. My story in Fine Cooking on cornbread garnered a multi-page spread (You must try my cornbread recipe!).
Cupcake Project on Instagram
In addition to the blog, you can join the over 800,000 people that follow me on Instagram where I curate a mix of the best desserts in the world!
If Instagram is your jam, you should know that I co-founded Build Digital Marketing, a company focused on training, consulting, and account management for bloggers and brands who want to grow and sustain an Instagram audience.
I regularly speak at conferences around the country on the subject of Instagram.
The Team (My Family)
My husband, Jonathan, is a professional photographer and he does all of the photography and videography for this site. I’m so lucky to have him literally in house! He likes to stay behind the scenes, but I don’t always let him.
Our son, Myles, is my number one kitchen helper and beater licker. He even develops his own recipes sometimes.
I’m so glad to have you here with me and I can’t wait to hear your comments as you start trying some of my recipes.