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Hi! I’m Stefani Pollack. I’m a full-time writer, recipe developer, and entrepreneur. My roots are in New York but I’ve lived in St. Louis, Missouri long enough to call it home.

Cupcake Project began in 2007 as my journey to master the cupcake (for the full story, see my post about the nine month adventure preparing to bake cupcakes for my friends’ wedding). Now, the blog is about so much more than cupcakes. I share easy to follow recipes for cupcakes, cookies, pies, ice cream, candy, drinks, and more!

I’m honored that my recipes and story are regularly featured in major publications.

Logos Representing Media Where Cupcake Project has Appeared

“Endlessly inventive…”

Sam Dean of Bon Appétit

“Stefani Pollack … thinks up, bakes up, and eats up the world’s wackiest desserts.”

Rachel Mount Hofstetter of Reader’s Digest

“…an ambitious cupcake artist…”

Elie Aryouth of FoodBeast

“always creative”

Huffington Post


Susan Keefe of Trend Hunter

“culinary genius”

John Farrier of Neatorama

I have written features for Paula Dean, Parade Magazine, AllRecipes Magazine, and Fine Cooking Magazine. My story in Fine Cooking on cornbread garnered a multi-page spread (You must try my cornbread recipe!).

Cupcake Project on Instagram

In addition to the blog, you can join the over 1 million people that follow me on Instagram where I curate a mix of the best desserts in the world!

If that platform is your jam, you should know that I co-founded Build Digital Marketing, a company focused on training, consulting, and account management for bloggers and brands who want to grow and sustain an Instagram audience.

I regularly speak at conferences around the country on the subject of Instagram.

The Team (My Family)

My husband, Jonathan, is a professional photographer and he does all of the photography and videography for this site. I’m so lucky to have him literally in house! He likes to stay behind the scenes, but I don’t always let him.

Our son, Myles, is my number one kitchen helper and beater licker. He even develops his own recipes sometimes!

I’m so glad to have you here with me and I can’t wait to hear your comments as you start trying some of my recipes.

How to Reach Me

Email me with any inquiries or questions at stef@cupcakeproject.com and make sure to join my mailing list for the latest Cupcake Project recipes and news!