If you are not from the United Kingdom, you may not have encountered Jaffa Cakes. Jaffa cakes are more like a cookie than what Americans would consider a cake.
I decided to start a new tradition on Cupcake Project of periodically baking recipes inspired by the blogs of Cupcake Project commenters. So, if you leave a thoughtful comment on any of my posts and have a blog, I might surprise you one day by reading your entire blog and baking something based on one of your recipes.
I first discovered Jaffa cakes when reading through Mummy Made.It. Lisa (the author of Mommy Made.It) made a Jaffa cake by baking up an orange cake with chocolate frosting. Her version looks simple, wonderful, and FAR healthier than mine (her chocolate frosting contains avocado)!
I became fascinated with Jaffa Cakes when I discovered their… ummm… unique marketing campaign. I’m pasting an image of their Twitter page here in case it has changed by the time you read this post.
The creature you see there is a tarsier monkey - an incredibly adorable monkey that, when portrayed peeking down from the corner of a page with arms extended, comes off as very creepy. I don’t even know what to make of their TV spot – nor do I want to admit how many times Jonathan and I have watched it.
In my version of Jaffa cakes, Jaffa cupcakes, I start with mini vanilla cupcakes (slightly more dense than my Ultimate Vanilla Cupcakes), top them with an orange jam frosting, dip the whole thing in semi-sweet chocolate, and dust with a little orange zest. There’s nothing crazy about the flavor combination. It’s simple and it works!