The Cupcake Placebo Effect | Cupcake Project

The Cupcake Placebo Effect

I gave Bride and Groom 3.0 and roommate Davin four pound cake cupcakes to taste. I told them that there was a slight difference between the cupcakes, but didn’t tell them what it was. I will, however, tell you:

Solid yellow wrapper = Land O’ Lakes Butter / Cold Oven
Striped yellow wrapper = Land O’ Lakes Butter / Warm Oven
Solid blue wrapper = Challenge Butter / Cold Oven
Striped blue wrapper = Challenge Butter /Warm Oven

All four cupcakes had the EXACT SAME FROSTING!

Watch as the tasting trio spend the whole video talking about frosting differences.

I wanted to scream at the screen: “It’s the same frosting, people!!!” The power of suggestion is amazing!

Unlike my tasters who tasted the cupcakes without the frosting (who all preferred the cold oven technique), Bride and Groom 3.0 and Davin used the imagined difference in the frosting to pick their favorites and ended up with different selections. I guess if I do end up making pound cake cupcakes for their wedding, there is no need to take the full hour to bake them the cold oven way – good to know.

Did you love this post?
Share It
Get Free Updates

0 Responses to The Cupcake Placebo Effect

  1. Pinky December 12, 2009 at 8:02 pm #

    Few things drive me crazy like watching people talk about the difference in foods, and getting it totally wrong! My boss once was comparing two batches of a cookie that we were fiddling with. He went on and on and on about how much better one recipe was than the other, but he had accidentally taken two cookies from the same batch!

  2. Bryna December 14, 2009 at 3:31 pm #

    Please tell me that you let them in on the secret that it was THE SAME ICING! That is effin hilarious!

  3. Ivy December 17, 2009 at 1:24 pm #

    This was so Haha-funny! You should pitch for a TV show.

Leave a Reply

Current ye@r *