Supreme Spice Interview and Giveaway | Cupcake Project

Supreme Spice Interview and Giveaway

I’ve been fascinated with Supreme Spice extracts ever since I used the tea masala extract in my bhapa sandesh Indian cupcakes.

Anjali Damerla, the owner of Supreme Spice, agreed to an interview. In this post, I share that interview with you! Anjali also went one step further and offered to give some free spice extracts to one of my readers!

If you comment on this post by the end of the day on Wednesday, you are eligible to win this prize package:


Your prize includes ginger extract, cinnamon extract, and kesar milk extract (a blend of nutmeg, cardamom, saffron and curcumin – a spice found in turmeric). One winner will be selected at random from everyone that comments by the deadline.

What Happens if You Don’t Give Me a Photo

The one thing that Anjali wouldn’t provide was a photo. I’m forced to assume that she would fit in nicely with the other Spice Girls.

Scary, Baby, Ginger, Posh and Sporty – welcome Supreme Spice!

(Note: The *vere* surprising person I am interviewing next is now vere glad that she decided to give me a picture.)

Photo credit: Thespicegirls.com.

The interview begins after the break. Enjoy, and good luck to everyone.

When did you first become interested in extracts?

When my daughter was around 3 years old, she used to catch a cold very frequently and I knew that getting some garlic or ginger in her system would help boost her immunity and reduce her frequent colds. But how does one make a child understand this? Garlic supplements are not for kids and I wanted the ability to control the amount I gave her. I used to think it would be amazing if I could just add garlic liquid to her meals.

That’s when I found something called Spice Oleoresins (extracts) that are in liquid form and have all medicinal properties of the parent spice. I did more research and found that the food industry already was using these extracts in making sauces, salsas, etc. But these were not available in retail stores. And that’s when I thought of starting my own business in Spice extracts, found a manufacturer in India who was already making extracts (also called Oleoresins) for bigger food companies and was able to get these extracts in smaller bottles for retail.

How long has Supreme Spice been around?

I started Supreme Spice around two and half years back.

What has been the most exciting thing for you about owning the company?

Starting and maintaining your own company is not easy. It comes with its own challenges but has far more advantages. But the most exciting thing about owning my own company is the feeling of achievement that I get without sacrificing any family time. I am still able to volunteer at my kids’ schools, join a book club and pursue my other hobbies. I can be with kids if they fall sick and do not have to worry about getting leave from office, etc.

What is the advantage of using extracts vs. ground spices? For example, why would someone use cinnamon extract instead of ground cinnamon?

The main advantage of using extracts is that they never lose flavor or fragrance. Ground spices become stale and flavorless within 6 months. Extracts have longer shelf life and contain all the medicinal properties of the parent spice. They blend very well without leaving any spice pockets and let you customize the amount of spice according to individual taste. For example, say, you like ginger tea but your spouse prefers cardamom tea and your friend would like to have masala tea. What you do is make just 1 pot of tea. Add ginger extract to your cup, cardamom extract to your spouse’s and tea masala extract to your friend’s cup. Customize.

Are you working on any new spice extracts?

I am in the process of adding Lemon Grass extract to my product line.

How are extracts made?

The volatile oil of the spice is extracted using solvents. The solvent is then separated from the extract and a emulsifier is added to keep the extract free flowing. Ingredients that are in the spice extracts are only the volatile oil of the parent spice and the emulsifier (to keep the extract free flowing). It contains no preservatives or alcohol. The quality of spices that are used to make the extracts is very important and the spices come mainly from the local farmers and with whom my manufacturer has been dealing for years.

What is your favorite extract?

I will have to say that Tea Masala extract is my most favorite. I am a big fan of Masala Chai and have it everyday.

What do you do when you are not selling extracts?

I am a mother of 2 wonderful kids and I volunteer at their schools a lot. I also love to read (recently joined a book club) and paint (take a look at some of my paintings here).

If you were Bride 2.0, what cupcakes would you want at your wedding?

Hmm.. As a Bride 2.0, I would love to have a cupcake which had some spices in it and since this cupcake is going to be for a wedding, I would choose the most Royal and Aromatic spice of all – Saffron. So, there you have it, as a Bride 2.0, I would choose a Saffron cupcake.

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0 Responses to Supreme Spice Interview and Giveaway

  1. Ashley~Meow June 8, 2008 at 8:57 pm #

    I was at the market today and the only pure extracts we had to choose from were vanilla and almond, everything else was standard and imitation… I think the more exotic spices and the cinammon extract would be great to try!

  2. Gina June 8, 2008 at 9:03 pm #

    This was interesting! I never knew there were spice extracts and now I’m going to be on the hunt for them! I’ve always just bought small jars of the ground stuff! Thanks for the education!

  3. Ivy June 8, 2008 at 9:28 pm #

    This interview was super educating and inspirational. Just the idea of buying these extracts to give kids doses of natural medicine is awesome in and of itself. And I never knew spices went bad so fast-I thought they lasted forever-GREAT! now I have to throw out all my spices. Haha
    Stef-you have done your job well-you have motivated me about these extracts and spread the word about this great thing. I am so excited to try these!

  4. Ammy Lea June 8, 2008 at 9:29 pm #

    Oh my gosh, cinnamon extract sounds *amazing*

  5. Sara June 8, 2008 at 9:53 pm #

    Yum, these look amazing! Great interview!

  6. Mike Spoodles June 9, 2008 at 3:15 am #

    Interesting product. My initial thought was that these would be “weird” or “lesser” than the actual spice. Then I realized how many other extracts I used otherwise, and I did a complete 360. I’m excited that a product like this exists, and it has the makings for immense versatility.

  7. Sar Sar June 9, 2008 at 4:41 am #

    These would be amazing to try!

  8. Jere June 9, 2008 at 4:44 am #

    What an interesting product…can’t wait to try (and of course looking forward to the cupcake)…especially the ginger extract – yum. Am curious how she still got her children to try as I think they would still resist especially after the first taste. Am also interested in some advice on quantities when compared to original spices so as not to overdo. Thanks for finding and sharing

  9. Deah June 9, 2008 at 4:49 am #

    I’ll be ordering the cinnamon and kesar milk as soon as I return from vacation. Any issues with shipping in the heat?

  10. toontz June 9, 2008 at 5:32 am #

    This is the thing I love about food blogging—you always learn something new! I never knew these extracts existed. I am anxious to try them now. Thank you!

  11. Kate June 9, 2008 at 6:08 am #

    wow, I have never heard of these before! I couldn’t imagine using them at first, but then my mind starting racing of all the yummy wonderful things that could be made with them.(frosting, cakes, fillings, drinks) What a cool product!

  12. kamewh June 9, 2008 at 6:10 am #

    I have also never heard of these before! I would love to try them- they look great! Thank you for the giveaway!

  13. amanda June 9, 2008 at 7:01 am #

    I’ve never heard of these, either. But I would love to try them!

  14. Olga Berman June 9, 2008 at 7:28 am #

    Love cupcakes and love freebies: what a winning combination :)

  15. emerzim June 9, 2008 at 7:29 am #

    I’m really loving this idea! I’d love to compare them against the ground spices.

  16. Anonymous June 9, 2008 at 7:46 am #

    The Kesar Milk sound wonderful, so many unique and different spice ingredients included.

  17. Oda Mae June 9, 2008 at 7:49 am #

    Oh, I hope I win! I have to drive two hours to get good spices! My e-mail is geniehughes@gmail.com. I’m adding this website – and the spice one – to my faves.

  18. klpruitt June 9, 2008 at 7:58 am #

    I love to experiment with different tastes and flavors. While herbs and spices are getting a little easier to find the same cannot be said for pure extracts so I was happy to run across this site!

  19. christine June 9, 2008 at 8:01 am #

    awesome! I’ve never heard of this company. will have to check it out- thank you for this interview!! masala tea cupcakes sound divine!

  20. Karen June 9, 2008 at 8:07 am #

    These look great – thanks for the write-up – can’t wait to read about what you concoct with them!

  21. Anuja June 9, 2008 at 8:21 am #

    oh my god I have never heard about spice extracts now i am going to buy them from Anjali.. Thanks a lot Anjali for giving this interview otherwise I would have never come to know about it..

  22. Blue Apples June 9, 2008 at 8:31 am #

    Oh my!

    I would LOVE to try those extracts!

  23. ikkinlala June 9, 2008 at 8:52 am #

    These look wonderful!

  24. Uma June 9, 2008 at 8:54 am #

    Inspiring interview! Way to go Anjali! I can smell all those spice extracts right from the picture. Thanks for such a good interview. Enjoyed reading it.

  25. Melissa June 9, 2008 at 8:55 am #

    Oh, the things I could make with these!

  26. Madhuram June 9, 2008 at 8:56 am #

    That was a very interesting post. Even though I have heard about spice extracts earlier, I learnt a lot more today. Thanks for the interview.

  27. Bonnie June 9, 2008 at 9:01 am #

    These look so fascinating! Whether or not I win I will definitely get some and use them in cupcakes!

  28. Blair June 9, 2008 at 9:11 am #

    I am officially intrigued. I can think of a few ways to use extracts like these and excited there may soon be a lemon grass one out there.

  29. una donna dolce June 9, 2008 at 9:14 am #

    These open up a whole new world of flavors! And I love lemongrass!

  30. Katie June 9, 2008 at 9:26 am #

    wow, the sauces and frostings you could make with these would be fantastic!

  31. Jenn June 9, 2008 at 9:30 am #

    I would love to try these. I like Chai, but don’t usually make it at home. And my husband looooooves ginger, so I could up the ginger flavor in his food, but not mine! You can reach me at jenniferpgh@gmail.com if I am the lucky winner.

  32. Shannon June 9, 2008 at 9:35 am #

    These sound great!

  33. Prateek June 9, 2008 at 9:58 am #

    Mmmm.. saffron cupcakes.. Excellent choice! I think the cinnamon extract is a great idea!

  34. kastinkerbell June 9, 2008 at 10:01 am #

    Very cool!
    Spice extracts are very cool.

  35. Sofia June 9, 2008 at 10:10 am #

    Very interesting interview, the extracts sound great.

  36. Nikki57 June 9, 2008 at 10:21 am #

    Ohh those sound amazing

  37. Danica June 9, 2008 at 10:39 am #

    Mmm. SPICEY!

  38. Jason June 9, 2008 at 10:46 am #

    This is so different. I can’t wait to try Saffron and Cinnamon extracts. It might just revolutize home cooking.

  39. Kathleen W. June 9, 2008 at 10:46 am #

    I love Indian food and would love to try these…they are so unique!

  40. Wendy June 9, 2008 at 11:21 am #

    I must try these! Thanks for sharing the info with us. The cinammon extract sounds especially wonderful, but I’d love to try them all. :)

  41. Bethany June 9, 2008 at 11:38 am #

    Wonderful post, Stef! These look AMAZING! I love love love your photo of Anjali! Ha! Can’t wait to win and try these (ha!) or order me up some!

  42. Elle June 9, 2008 at 11:39 am #

    Great interview, and what an interesting subject! These sound fantastic!

  43. Annemarie June 9, 2008 at 12:16 pm #

    ooooh count me in! They remind me a bit of essential oils. Or at least I thought you could use those also instead of the real thing?

  44. Marissa June 9, 2008 at 12:24 pm #

    Oooooo how interesting! I’m just getting into the world of spices and such. Lately I’ve been having to go by Whole Foods every week to pick up a new spice to try out!

  45. Memaw's memories June 9, 2008 at 12:35 pm #

    I love cupcakes. We are making some for my granddaughter’s birthday.

    I also love give-a-ways too. I’d love to try some of the spices. I have problems with colds too. I think I should try the garlic and ginger she discussed in the interview.

  46. The Cupcakery June 9, 2008 at 12:36 pm #

    I love the little bottles; I bet the flavors are very concentrated and a wonderful addition. Great interview! Thanks Stef!

  47. Hannah June 9, 2008 at 12:55 pm #

    Oh, wow, this sounds amazing! I must tell my Mum, she’s a baker and she loves her spices, I reckon we’d get a kick out of cooking like this. So versatile!

  48. Amber June 9, 2008 at 12:57 pm #

    All those spices look wonderful!!! I wouldn’t even know which one I wanted to try first. Mmmm, I love spicey-tasting cupcakes best of all!

  49. wynk June 9, 2008 at 1:27 pm #

    I am so fascinated with the idea of adding extracts to tea. I don’t know why I didn’t think of it, it seems so obvious now.

  50. Verena June 9, 2008 at 1:43 pm #

    What an interesting interview! And I’ve always thought that fresh spices are better than extracts, but this line of products may be something new and different to try. :D

  51. How To Eat A Cupcake June 9, 2008 at 2:06 pm #

    Those extracts look so fun and interesting!

  52. Lori June 9, 2008 at 2:09 pm #

    Wow, lots of people must want those free spice extracts! Well, count me in too – they sound intriguing.

  53. rasavanti June 9, 2008 at 2:34 pm #

    amazing interview. very educative and inspirational in terms of what a woman can do without sacrifizing her family time!

  54. Pammiedoodle June 9, 2008 at 3:48 pm #

    This was interesting and I would love to try the extracts.

  55. quitecontrary1977 June 9, 2008 at 3:56 pm #

    other tha vanilla and almond, i’ve never used extracts in my baking. weird , huh! I’d love to try these!

  56. Joanna Schmidt June 9, 2008 at 4:36 pm #

    I love to cook but I love to make handmade bath products even more. I use extracts in some of my concoctions. I’d love to taste these!!

  57. prawns June 9, 2008 at 5:22 pm #

    I immediately thought of so many thing to use the extracts for. Salad dressings, summer spritzers, basting sauce. I want to try them all!

  58. bldrnrpdx June 9, 2008 at 5:29 pm #

    I’d love to try these in the ice cream and sorbet I’ve been making at home, as well as in other kinds of cooking. It hadn’t occurred to me to try them in tea before but it makes sense. Hoping, hoping, hoping…

  59. Lisa June 9, 2008 at 5:50 pm #

    I love being reminded of the chemistry of cooking and the healing power of food. Those extracts sound wonderful!

  60. Allison June 9, 2008 at 7:25 pm #

    Oooh I can think of so many things that these would be fantastic in! Plus my boyfriend loves these flavors… he would be in heaven! :D

  61. kim June 9, 2008 at 8:49 pm #

    i would love to give them a try, they sound so interesting!

  62. noisy penguin June 9, 2008 at 10:15 pm #

    These look great, I’m going to be on the lookout to try them.

  63. Grace June 9, 2008 at 11:32 pm #

    “i really really really wanna zigazig ha…”

    i also really really really wanna find some of these amazing extracts–great interview!

  64. FranMag June 9, 2008 at 11:52 pm #

    These spice extracts sound great! I would love to try them out.

  65. Travis Love June 10, 2008 at 2:25 am #

    “1 drop of Cinnamon extract is equivalent to powder of 1/2 inch cinnamon stick.” When you think about that, at 150 drops a bottle, that’s 75″ of cinnamon stick for $6 — now that seriously beats $3 /ounce for ground cinnamon.

  66. laurenmarie June 10, 2008 at 5:10 am #

    YES, please!

  67. Steph June 10, 2008 at 8:03 am #

    Oh my, I would love to try cinnamon (my favorite baking flavor!). Great interview!

  68. Joyce June 10, 2008 at 8:48 am #

    I’d love to try these, they sound so interesting

  69. hannah.bluma@gmail.com June 10, 2008 at 8:52 am #

    wow! those extracts look incredible. the incredible edible… (i know i know, i had to)

  70. Mihae Y June 10, 2008 at 9:49 am #

    yummy! :9

  71. jennypbj June 10, 2008 at 10:31 am #

    Loved reading this interview. These spice extracts would be perfect for flavouring frosting… I would love to try them all!

    jennypbj@gmail.com

  72. mmmaria June 10, 2008 at 11:37 am #

    What a fantastic idea! I love the idea of Supreme Spice, the flavours sound so exotic. I imagine them in warm, spicy cupcakes with a clean cream cheese frosting…mmmm, mmm.
    I’m so impressed. In my small town home the seasoning choices are the usual suspects, finding new tastes are incredibly hard – usually meaning an hour or more drive out of the city.
    The idea of extracts is great, too, because I always find my cinnamon cupcakes too dry after all of that spice.
    Great Idea!

  73. Rachel June 10, 2008 at 12:00 pm #

    So interesting! Once this heatwave passes (97 degrees in early June?!) I might have to fire up the ovens with some new spice extract recipes.

  74. Katie June 10, 2008 at 12:55 pm #

    I would so love to try making ginger cookies with the ginger extract– I can never seem to get them spicy enough for my tastes.

  75. Priya June 10, 2008 at 1:05 pm #

    I would love to try the kesar milk extract. It would be wonderful to flavor my toddler’s milk instead of the regular kesar powder.
    Thanks for the info!

  76. jessilynn June 10, 2008 at 5:59 pm #

    Please enter me too! Thanks so much for your giveaway!

  77. Toystory June 10, 2008 at 6:10 pm #

    Vanilla – my absolute favorite. Thanks

  78. mizdarkeyes June 10, 2008 at 9:01 pm #

    What a fabulous idea! I’m planning on making my own vanilla extract, but I never thought about many other spices as an extract – how awesome! Thanks for the great article, and the info as to where to buy them – much appreciated! *smile*

  79. Pilot-Pooja June 11, 2008 at 3:41 am #

    This is reallly amazing to know Anjali ….

    Please share your pic..bfr the interviewrer makes another sweet guess..)

    You’ve so many fans (including me) Anjali dear!!

  80. Hillary June 11, 2008 at 4:20 am #

    I just found your blog about a month ago. I’m currently abroad, but I can’t wait to go home and try some of these cake creations :)

    http://intrepidgirlreporter.wordpress.com

  81. Ericka June 11, 2008 at 10:49 am #

    Oh my gosh, the kesar milk extract sounds so incredible! No matter where I go, it seems the biggest variety I ever find in extracts is the occasional almond one. It’s so irritating, I use extracts in everything!

  82. Starre June 11, 2008 at 11:25 am #

    lemongrass would be great. I live in a small town and have a hard time spending 5 bucks for 1 dried up stalk

  83. Couture Cupcakery by Michelle Michel June 11, 2008 at 6:34 pm #

    I WANT THE CINNAMON!!! I am making Cinnamon cupcakes for an order Friday– this would have been wonderful! Pick me, pick me :) !! If not, thanks for sharing, I know now it exists.

  84. Ian June 11, 2008 at 8:45 pm #

    I’ve never heard of Kesar Milk extract, but it certainly has me intrigued the most.

  85. Stef June 12, 2008 at 7:17 am #

    This contest is now closed. The winner is announced here: http://www.cupcakeproject.com/2008/06/supreme-spice-extract-winner-is.html

    Feel free to continue to leave your thoughts and questions about the extracts in the comments on this post. However, you will no longer be eligible for a prize.

  86. nicole June 13, 2008 at 8:05 am #

    Those are neat. I wonder how they’d do in a bit of soy milk or with some plain frosting?

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